MOVING FARMING
Advancing farming practices
We believe in building a stronger more sustainable farming future. To us, that means best-in-class animal welfare, exceptional quality, and positive environmental impact, with a fairer system for farmers.
To achieve this, we continually invest in our own R&D farm as a centre for leading industry research and knowledge transfer with our farmers and industry partners. It creates essential space to not only define best-practice agriculture but also encourage its practical implementation.
We also established The Twenty20 Club as part of our mission to future-proof the industry. A first of its kind, it led the industry with a new business model that is more financially and environmentally sustainable, backing more farmers and their families as it grows each year.
Going further, together
A better future can’t be built alone. It demands collective effort. As our farmers work hard to keep their farms thriving, we are right there with them, supporting them with every step. We focus on sharing practical guidance while also advocating on their behalf with industry and government.
But we also think bigger. We actively participate in global conversations around improving the farming industry and reducing environmental impact, bringing experts together to unlock new solutions that really work fairly and sustainably for all.
Progress with every step
For us, talk isn’t enough. We put our principles into practice. We have committed to a science-led and industry-backed roadmap that will significantly improve our overall environmental footprint.
With our farmers, we are already moving towards this goal. Working together, we are implementing specific critical actions on farm today, reducing emissions and protecting our natural world for the future. With each step, we deliver the lasting high-impact change our world needs.