National Burger Day pivots online, and with every burger purchased and shared online a meal will be donated to Simon Communities around Ireland
- Online food orders up 120% between February and May 2020
- Orders per store up 70% during the lockdown
- Average order value up by 20% per order
- Quarter pounder Cheeseburger most popular burger during lockdown!
The day that burger lovers across Ireland have been waiting for is returning. On Thursday 25th June, National Burger Day, sponsored by Kepak, Flipdish and Blenders is going virtual – encouraging Irish burger enthusiasts to come together online, share a burger, celebrate everything that we love about burgers, and champion the food heroes feeding Ireland during lockdown!
In addition, for every burger purchased from your local burger joint and photo shared online, National Burger Day will provide a meal to Simon Communities Around Ireland. So, not only does every burger you buy support your local food businesses but also provides a meal to those who need it most.
Following an incredibly successful campaign last year, in which The Handsome Burger in Galway claimed victory, National Burger Day is back for a third consecutive year. Instead of crowning an overall winner, this year National Burger Day is celebrating local takeaways, their staff, the local food producers, burger manufacturers, and delivery drivers who have kept the show on the road during the pandemic, pivoting their businesses where needed to ensure seamless service for loyal customers.
“We made the decision to move National Burger Day online this year, reflecting the current situation the foodservice industry finds itself in. We want to celebrate and support all those involved in keeping the nation fuelled as we begin the journey into recovery from the crisis” said John Savage Commercial Director Kepak Foodservice Solutions. “Now more than ever it is important that we buy local and support those who are vulnerable in our society.”
From pivoting to takeaway to trialing home deliveries, these businesses have had to adapt and find new ways of keeping their heads above water during this uncertain time. According to Flipdish, the leading technology company and National Burger Day co-sponsor, online food orders (from Flipdish customers) are up 120% between February and May, with the number of orders per store up over 70% in the same period, and the average order value also increasing by 20% during the period of lockdown. Interestingly, the Quarter Pounder Cheeseburger was the most ordered food item during lockdown according to Flipdish!
“Lots of our clients (20%) have had to close their doors completely during the pandemic and we hope they will reopen soon. Until then, we will continue to do everything we can to help them. Since February we have seen very strong levels of engagement online with the number of people ordering food from our clients increase by 120% since February. Irish people are continuing to support local and we are happy to facilitate those transactions through our technology.” said James McCarthy of Flipdish.
Jennifer Kitson, National Partnerships Manager at Simon Communities said, “We’re delighted to be involved with National Burger Day’s new initiative this year. Kepak’s support of our food services around Ireland has been incredibly valuable and is needed now more than ever in these challenging and uncertain times.”
So, on June 25th let’s celebrate online, by supporting local businesses, and The Simon Community, sharing pictures of your burgers online, and using the hashtag #NationalBurgerDay. For more information please visit the website at www.nationalburgerday.ie
Outlets can now register as open with National Burger Day online.
About Flipdish
Flipdish puts restaurants, cafés, and takeaways of all sizes in control of their business growth with a digital ordering and marketing system that builds brands grows profits, and turns customers into regulars.
With a branded website, app or self-service kiosk, powered by Flipdish’s world-class technology, restaurant owners can directly accept digital orders without having to list on aggregator platforms, at a lower cost and with more control over the customer experience.
Headquartered in Dublin, Flipdish helps thousands of hospitality brands in 14 countries, including brand leaders such as Eddie Rockets, Wagamama, Romayos, Base Pizza, Café Sol, and Bombay Pantry, working in partnership with them to strengthen their businesses.
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